What is a Niche Website

what is a niche websiteIf you are looking for ways to make money online probably you have heard some online marketing experts recommend you to build a niche website. This is a good advice for beginners because is cheap to start and doesn’t require any expert knowledge. Before explaining what is a niche website I am going to tell you what is a niche.

What is a Niche

Niche is a subsection of a market. This is a group of people interesting in the same products, services or information. For example, many people want to find a job. This is a niche but it is too broad. You need something more narrow. If I search on google some variations of the ”find a job” keyword I can find some narrow niches like find a job in Canada, find a job you love, find a job in London etc.

What is a Niche Website

Now it is easy to answer this question. Niche website is a website that targets a specific group of people. Here are some benefits of niche websites:

  • Cheap and easy to start. You buy a domain name, look for a good host service and you can start building your website.  Building a website these days is an easy and simple process. The only requirement is to be able to write your content.
  • Less competition from other types of online marketing as they target a specific part of the market.
  • Trust. People are going to trust your opinion and consider you an expert if you provide them with interesting and informative content.
  • Fast results and passive income. It takes only some months to get established on a niche market and then you can make money regularly.

Choose a Niche

There are thousands of niches to choose from but if you want to build a website for the first time then you should choose a niche that you already know. You should consider that you are going to write articles about your niche, helping people and promoting products. So, it can be easier for you if you start with something you like and you are interested in.

You can start from your hobbies. Do like a sport or a musical instrument? How do you spend your free time?

If you like to play guitar there are some niche markets. For example:

  • How to play guitar
  • Guitar reviews
  • Electric guitars
  • Accessories for guitars

When you build a website, you should be able to write content for it. So, if you like your niche then you are going to write more, better and you will be more motivated to work.


For beginners who are looking to make their first effort on online marketing, starting with a niche website is probably the best option. There isn’t any big risk and it is easy to start. If you want more information on niche websites, check out this article on Wealthy Affiliate.

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