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Email marketing is an effective way to promote any product or get customers for your business. However, many marketers struggle to build an email list and get leads that are relevant to their niche and products.
In this article, you will read five simple ways to get subscribers and one thing that you should avoid.
1. Add Email Forms On Your Website
If you want people to give your email address, you need to put at least one email form on your website. The only requirement is that you have already some traffic.
You probably have seen and subscribed already in some email lists that are relevant to your interests. When people create websites with helpful information on a specific topic, people will subscribe to get more content.
It’s a simple process, but it takes some time to get results. While it’s easy to build a website and add an email form, the hard part is to generate traffic. You need a strategy and some patience until it starts working.
Of course, it works better with organic traffic, so you must get ranked for a few keywords. For this method, you will need some SEO skills. Creating helpful content and build backlinks is a common method.
The good news is these emails have many chances to generate sales, and you can use them for other marketing purposes as well. For example, you can send updates from your social media or your new content.
2. Use Social Media
If you don’t have a website and don’t want to build one, another alternative is to use social media. You still need to build a following and be active, but it’s free and a fun way to engage with your audience.
Similarly to a website, you must create relevant content for your niche or put some ads. However, it can work faster than a website, so it’s easier to figure out if your strategy works.
If you have a Facebook group or fan page, you can easily put an email form. Then, you keep being active and wait for people to get subscribed.
You can follow the same strategy on other platforms and add a link to your email form. Each platform has different rules, and you will need a different type of content.
If you are interested in cold emailing and a faster approach to get results, you can extract emails from Facebook groups or search for emails on other platforms that some users may keep their contact details available in public. In this way, you don’t have to wait for months to build your list, but some of your new subscribers will not be really interested in your offers.
3. Landing Pages
Landing pages are one-page websites with an email form created to collect email addresses. You still need a domain name or a subdomain and a hosting provider as a regular website. However, you don’t need to worry about that if you have an autoresponder or any tool that allows you to create landing pages.
You can put landing pages everywhere. They can work with social media and your website as well. For example, you may have seen popups on websites or social media accounts that send to a third-party page for more information.
Another way to use landing pages is through paid advertising. If you want to create a new campaign on Facebook Ads or Google Ads, you would prefer to send the paid traffic on a landing page to maximize your conversions that a standard homepage or a blog post.
Paid advertising gives you the option to start at a low budget and only one page. When you get results, you can scale your efforts.
Most digital marketers use landing pages for their campaigns. You can keep track of your results and make improvements through the process to increase your results.
4. Give Something For Free
An effective way to get email addresses is by offering freebies. You can give away a product, make a contest on social media, offer a prize, create a challenge, etc.
The results of that strategy depend on the value of your reward. In some cases, you may need to promote your freebie on social media or other channels, but the results can be amazing.
People love to get things for free, and they have no problem to exchange their email address for a chance to win something. Many contests and challenges put more complicated requirements than just an email address. For example, they may ask a follow, share, invite a few friends, or anything else you want.
You can really be creative here. When you give something for free, it’s ok to ask for extra things and try to make it challenging at the same time.
5. Partner With Other People In Your Niche
There are many benefits to developing relationships with people who have the same goals as you or have already the results you want. You can achieve that by going out there and find them.
When it comes to email marketing, they can send you traffic or share your campaigns. For example, they may accept your guest posts, share some of your content in their social media accounts, share your contests, etc.
Many companies pay influencers in any niche to promote their products and advertise their brands. Of course, they can help you to build your email list even for free.
All the ways that you can read in this post can work for anyone who wants to get started with email marketing. It’s on you to find the best option for you and take action. It just depends on your resources and your experience. For example, if you have some experience in social media, you can start from there.
You probably need a method or a traffic source that can give you subscribers over and over again. It is not a one-time activity. Keep in mind that you need subscribers super relevant to your business or the products that you want to promote. It’s the best way to turn your subscribers into buyers.