what is the success rate of affiliate marketing

What Is The Success Rate Of Affiliate Marketing?

Many people want to learn more about affiliate, but it is not always easy to get the results you want. Many beginners have doubts and want to know if it is worth to put the effort. So, what is the success rate of affiliate marketing?

The success rate of affiliate marketing is 5%, based on my personal research. The vast majority of people that will start any affiliate marketing campaign will not get any results or will not be happy with their results.

However, there are things you can do to increase the odds in your favor in affiliate marketing. Most people that fail do not put in an honest effort or have unrealistic expectations that keep them down.

How I Come Up With The Success Rate Of Affiliate Marketing

I am an affiliate for the last four years. Some of my campaigns promote top training platforms. Thousands of aspiring affiliates have joined these platforms, but only a small percentage of them are still affiliates.

The success rate of affiliate marketing can change if we add some requirements. For example, a big percentage of aspiring affiliates never take action or don’t take enough action. If we focus only on those who really try, the success rate would be much higher. But there is no way to figure out how many do the work.

Lastly, the method that affiliates follow or the learning process can affect the success rate. I believe you have more chances to get results when you get information from professional affiliate marketers than free blogs and videos.

The 5% success rate is expected in affiliate marketing and other business models because more people don’t do the right things or quit after a while. If you want to have more chances to get results, you need to think about why most people fail and avoid doing the same things.

Why Do Affiliate Marketers Fail?

1. Shiny Object Syndrome

Many affiliate marketers change methods and opinions every day or week for no reason. If you have tried many ways to make money or business models in the last months or years, you need to learn about the shiny object syndrome.

According to Wikipedia, shiny object syndrome is the situation where people focus on new and trendy things. After a while, they will discover another new thing and will focus on that. The problem is that they always follow the new trends.

When it comes to business and affiliate marketing, a new shiny object can be an ad you have never seen again, a new affiliate program that promises great commissions, or a new method to make money.

However, all these things are just distractions that never let you reach your goals. It is a very common situation that can affect experienced marketers and not only beginners. Distractions will test the levels of your commitment in many cases.

If you want to avoid the shiny object syndrome, you must set a goal and focus on it until you get there. I know that many people have doubts about anything, but you must trust yourself to reach your goals.

2. Unrealistic Expectations

Many programs and affiliates make big claims without valid reasons or exaggerate their results to sell their products. When beginners listen to these people and go for these results, they get disappointed.

While affiliate marketing is a business model that allows you to scale your earnings as much as you want, many suggested methods do not work. At least, they don’t work as described. Then, you see these ads that show expensive cars and houses that make you believe that affiliate marketing makes everyone rich.

The truth is that affiliate marketing has a learning curve like any other business. These guys that claim to have a luxurious lifestyle pay to use these cars and houses for one video. But most of them haven’t real-life examples of their campaigns.

The real affiliate marketers put in the work and have the patience to see their efforts grow. If you expect the opposite, you will not be able to do what it takes.

When I started with affiliate marketing, it took me six months to make my first sale and more than a year to start making sales consistently. These results are quite common for beginners, but some affiliates earn money much faster.

3. Too Much Competition

Many beginner affiliate marketers get into a situation where they don’t have many chances to get results. Affiliate marketing has many untapped opportunities that you can find, so the competition is not a problem most of the time.

However, many beginners will read an article or watch a video that promotes a specific method and then will try to compete with thousands of affiliates who do the same thing. If you watch a popular video that suggests a great affiliate program, you should expect heavy competition.

Many experienced affiliates go for these programs, so beginners should avoid them and search for low competition opportunities. The same applies when beginners build websites. They get into the most competitive niches because another person suggests it.

As an affiliate marketer, you need to figure out your chances to get results from a specific action. When you go against the best affiliates in the world, your results will be low or zero. If you promote products that only a few people promote, it will be much easier to make sales.

It is not easy to find these low competition niches and programs. For this reason, I suggest getting the training of Wealthy Affiliate for more information.

4. They Chase Money

This issue is similar to the shiny object syndrome but has one main difference. People who chase money tend to change business models and strategies based on what makes money right now. But beginners don’t have the experience to judge what makes money, so they make assumptions or listen to other people.

Money chasers are not interesting in adding value. This is where they fail most of the time. You can’t make money in any business if you are not willing to do a better job than your average competitor.

Top affiliate marketers do a better job by adding value. They can make a thorough review of a product, create a nice guide, put more effort into the research, etc. They must do something to stand out from the competition. When people chase money, they do the minimum and show no interest in their work.

For example, websites from affiliates that chase money include thin content that no one wants to read. Also, they have too many affiliate links and promotions.

5. They Listen To The Wrong People

Many people say that there is all the information you need on the internet for free. It is true that you can find a lot of content on affiliate marketing. But a big part of this content is created from people who don’t have the results. If you listen to a person with poor results, you will get poor results.

The top affiliate marketers don’t share their secrets or put a price on them. There are exceptions where you can get great information for free, but the creator promotes a product that you must use to apply the specific strategy.

In my opinion, it is worth paying to get the right information. This is how I learned most things I know. You can get general advice on free blogs and videos, but it is better to learn from an expert.


The success rate of affiliate marketing is not great, but most business models have similar results. People don’t take action or don’t do the right things for the reasons you read above. You can become a successful affiliate marketer, but you need the right training. You can discover a top training platform for affiliate marketers at this link.