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Affiliate marketing is a business model that allows you to earn money by promoting other people’s products. Your results depend only on the sales that you can make for another business. In this article, you can read about the four main ways that most affiliates use to promote their products.
1. Paid Advertising
Paid advertising is a popular option for beginner affiliate marketers because they don’t have to build an audience before making sales. So, everyone can join an advertising program and send traffic to a sales page. If some of the visitors buy the product, the affiliate marketer will earn a commission.
Learning how to create profitable advertising campaigns has a process. But it is a skill that you can learn while you get feedback based on your results and earn money at the same time. The only problem with this strategy is that you must invest some money in the beginning. There are other alternatives to get started if you don’t want to risk any money.
There are many advertising programs, and each one of them requires a different method. You usually want to create a sales funnel to warm up your visitors before you send them to the product page. Also, the strategy that you will follow depends on the product.
Many affiliates use digital products from affiliate networks like Clickbank to get higher reviews than affiliate programs with physical products. For this method, you will need a sales funnel and advertising campaigns from Facebook or Google. You can check this training program if you want to learn more about selling Clickbank products with paid advertising.
Your goal with paid advertising is to create your first profitable campaign. Then, it will be easy to scale it by keeping what it works and avoiding things that do not work.
2. Build A Website
Building a website is a long-term investment that will give results if you do the right things. Your website will be a source of information for your target audience, and it will start attracting visitors through time. Once you start getting some traffic, you can promote your offers.
Most affiliate marketers that follow this strategy get traffic from search engines. The process is quite simple. You find keywords that people use to search for things in your niche and create content that answers their questions or solve their problems.
So, your first task is to find these keywords. There are plenty of keyword tools that you can use for free. For example, you can get keyword suggestions on Ubbersuggest, Answer The Public, Keyword.io, and Google Keyword Planner.
Then, you can create quality content for each one of these keywords. Quality content means that you create better or different content than your competitors. It must be good enough to get ranked from Google and good enough to be readable from your visitors. In most niches, it is not difficult to achieve that, and there are hundreds or thousands of keywords to target.
Building a website is a low budget option. You can start from a few dollars per month, but it will take some time until you get ranked on the first page of Google. Once you get ranked on Google, you can get that traffic for years until someone else outranks you or content become outdated.
3. Start A YouTube Channel
The next alternative is to create videos if you don’t want to create content for a website. You can use the same strategy as a website or a blog, but instead of blogs, you must put yourself in front of the camera.
YouTube is very popular for many niches and works as a search engine and social media network. Many users find videos based on the YouTube search or searches on Google. So, you can find keywords with the keywords tools that are mentioned above and create informative videos for topics relevant to your keywords.
Next, YouTube is a social platform as well. There are subscribers, likes, dislikes, and comments below each video. So, you can add value and get the attention of other users even if you don’t target keywords. Quality content is always welcome in most online platforms. If you choose to play the social game of YouTube, you must be willing to engage with other people regularly.
As an affiliate marketer, you can add your links below your videos. It has room for a small description that you can add some information for your video and any links you want. YouTube has strict rules when it comes to spam, so make sure that you follow these rules. Many YouTubes have lost their accounts after making mistakes.
The number of your sales depends on the relevancy between your videos and your offer. If you can’t find relevant offers for your videos, you can consider using Google AdSense to monetize your videos.
4. Promote Products On Social Media
You can always find opportunities on social media for every audience. So, the process starts once you choose the products that you want to promote. Based on the product, you must find the right audience on the right platform.
Each social media network has different demographics, but we can assume that the big ones like Facebook, Instagram, and Twitter include most audiences.
A profitable social media strategy has three main parts:
Optimize The Profile: Most users will check your profile before they decide to follow you. They will check your photo, description, and your links. So, adding a link to your website could be a good idea. If you want to add an affiliate link, you must check the rules of each platform. A good profile has a nice image, a good description, and a clear call to action.
Publish Content: The more content you create, the more people you will reach on social media. The content must be interesting and relevant to your niche. If you publish quality content consistently, you will start building your following and get more traffic.
Engagement: If you want to get noticed from other people, you must engage with their content first. Engagement should be a part of your daily routine on social media. When you leave comments and likes on other people’s content, they will engage with your content as well.
These were four methods that you can use to make sales as an affiliate marketer. All of them are beginner-friendly, so take action. If you want to share your opinion about this article or ask any questions, leave your comment below.