In this post, you will learn how to make money with Google AdSense in 2020. It is one of the most popular advertising programs on the internet, and many website owners use it to monetize their sites. However, some beginners cannot get approved at all. Below, you will read everything you need to know about this program.
What Is Google AdSense?
Google AdSense is an advertising program by Google. If you visit the program’s homepage, you can read that there are over two million members, and they suggest it as a great way to turn your passion into money.
They focus on website owners that try to find ways to earn more money, and they mention some big brands that they use their program. Most websites that use Google AdSense have active blogs. However, it is possible to use it on YouTube channels, forums, and other types of content.
The process is quite simple. You get approved, add a piece of code to your website, and ads will appear on your website. Then, you can get paid per click.
Google AdSense is one of the best in this category because it gets the maximum from visitors. It uses data and cookies from Google to figure out the best advertisements from every visitor. Also, there are many ads that you can use for your site or just let the program choose the best options.
Lastly, you can earn money from your traffic to every device. It is not limited only to desktop ads. Many companies use it to monetize every part of their websites.
How To Get Approved With Google AdSense
For most beginner website owners, the first step is to get approved. If you create a new account, you will fill in a form with the details of their website and some personal details. There are no secrets, so you just need to be honest with these details.
Then, Google AdSense will manually check your website and will decide if you follow their rules. They want to find new advertisers, so they will approve your site if you do everything right. Google AdSense has some standards that they don’t reduce for any reason. So, here is what you need to do.
Get Approved With A Website
Google AdSense cares about the quality of the content and the structure of your site. So, it’s possible to get approved if you don’t have your own domain name, but the content is as they expect. However, if you want to improve your chances and are serious about making money online, you should invest a few dollars to buy a domain name and a hosting package.
You can start with a popular hosting provider like Bluehost or an all-in-one solution like Wealthy Affiliate that includes training and tools for new website owners.
Next, you will need a few basic pages like an about page, a privacy policy page, and a contact page. These pages are important for your visitors as well. After that, you are ready to start creating content. Before you request approval by Google AdSense, you need 8-10 pages with unique content.
If you do everything right but the program rejects your request, just add more content, wait for a few days or weeks, and request approval again. The more content you add on your site, the more chances you have to get approved.
Get Approved Without A Website
There are ways to make money with Google AdSense without a website. However, your focus will be again on the content. In this case, you just need to find another platform to publish your content. For example, many people monetize their YouTube channels with Google AdSense or check for platforms that give them subdomains for free.
If you use a third-party platform, you don’t worry about the legal pages and the terms of services. However, the earnings will be lower on average than the earnings of your own website with the same traffic. Again, you need 8-10 unique pieces of content with good quality before request approval.
How To Make Money With Google AdSense In 2020
Whether you have your own website or use a third-party platform to publish your content, you can follow the following four steps. These are the steps that every person that makes money with Google AdSense uses. The quality and the quantity of these steps can be different on each website.
1. Find Content Ideas
Google AdSense puts ads in your content, so it’s common sense that you need more content. If you have already got approved by Google AdSense, you probably have some content on your site.
So, the next step is to find more content ideas. You can begin with a few keywords that you could use in your content. Keywords are the words or phrases that people use on search engines to find information.
You can use some free tools like Ubbersuggest or Jaaxy that is the keyword tool of Wealthy Affiliate. Jaaxy has a premium version, but it is free for members of Wealthy Affiliate. Google Keyword Planner is another option for those who have an advertising account on Google Ads. Any of these three tools will be enough to give you hundreds of suggestions.
Next, you can visit forums and social media groups in your niche. When you find an interesting topic or question, you can turn it into a nice article. If you put a few minutes per day in your research, you will be able to find 3-4 content ideas before you start with the content.
2. Publish Quality Content
The content is the most important factor when you try to make money with Google AdSense. People visit your website for your content and not for your ads or your marketing. So, you need to get these content ideas and create nice articles. If you have a YouTube channel, you must create nice videos. It is the same concept in a different platform.
Quality content means that you check what other posts and videos are on a specific topic and create something better or different. You don’t want to publish another average piece of content without any value for the visitors. Part of the quality is the readability and the accuracy of your information.
Every person has a different process when they create content. However, a simple strategy is to break down your content in many subheadings and write one subheading at a time. It’s possible to hire a writer or other freelancers to help with your tasks on sites like Fiverr and Upwork.
3. Get Traffic
When you publish a new article, you need to share it on social media and make sure that you include keywords into your content to get ranked from search engines.
Your social media strategy can be on a share-only mode if you want to invest most of your time in the content creation. However, if you build a following on one or two platforms, you will get more engagement and traffic.
SEO stands for search engine optimization and can be a huge part of your traffic strategy. Organic traffic from Google is the primary source of traffic for many websites that make money with Google AdSense.
First, you need to fix any errors or problems on the technical parts of your site. You can use Google Search Control and Google PageSpeed Insights to find problems and get suggestions on how to solve them. Second, you need to include the keyword of each article in your content. You can include the keyword in the title, first paragraph, subheadings, and metadata to improve your chances for better rankings.
Common Mistakes
Most mistakes have to do with violations of the terms of services. People are in a hurry to make as much money as possible right now, so they don’t follow the rules. Below you can read six common mistakes that you should avoid.
Don’t Read the AdSense Terms Of Service
Before you request approval from Google AdSense, make sure you have read and understood the terms of service. I know that there is too much information, so you can take your time and check that everything is ok on your site. If you get approved and a few days later get banned, you will not be able to use Google AdSense again.
Click Your Ads
Each click adds money to your account. So, I understand the temptation. Is it possible to figure that the click is yours?
The answer is yes. When an account has unusual click-through rates, it is a red flag for Google AdSense. You can’t request clicks from other people either. Every click must be natural from users of your site. So, I will make it clear. You mustn’t click on your ads, or Google AdSense will ban your account sooner or later.
Change The Code
Many users don’t know how to change the code or don’t care to change it. However, if you want to change the size or the colors of the ads, you should use the Google AdSense dashboard. If you manually make changes, you violate the terms of service.
Multiple AdSense Accounts
Google AdSense allows only one account per user. In your account, you are allowed to add multiple websites. Some people create multiple accounts with other email addresses because they are afraid of getting banned. Google AdSense can figure it out from your contact details, so it’s not worth the risk. You can reread the terms of service and follow them on every website.
Placing Ads On Content That Is Not Approved
You can’t add your code on websites that are not added to your Google AdSense account. Also, you can’t use ads on emails or places that mislead the users. Every piece of content that includes your ads should follow the terms of service.
Don’t Test The Ads
This is the only mistake that can affect your earnings. If you don’t test your ads, you don’t know if you get the maximum. For example, you don’t know how many ads you should put on your sidebar if you don’t test all the options. There are places on your website that could get more clicks than others.
Test different combinations of ads to get the best results. Google AdSense has an option for automated ads if you do not want to test them by yourself. Then, Google AdSense will do this process for you.
Other Ways To Monetize A Website
Affiliate Marketing: The most popular alternative of Google AdSense is affiliate marketing. It is the process of promoting other people’s products and earn a commission per sale. It can be very profitable when you promote products relevant to your articles.
However, some pieces of content will not attract buyers and you will lose potential revenue. Usually, affiliate marketers build sites for a specific product or category of products like review sites and small niche sites.
Other Advertising Programs: Google AdSense has competitors that do a great job. You can test Propeller Ads and Media.net for your website as well.
Sponsored Posts: If you already have some traffic on your website, you can sell sponsored posts. There are standard posts that other people publish on your website at a price. They can promote their products to your audience or just get valuable backlinks.
Sell Advertising Space: You can sell advertising space on your website directly. Of course, you will need to contact advertisers and find a way to set fair prices. However, it is easier to control the number of ads on your site and the money you make.
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Conclusion
A successful Google AdSense strategy is based on the content. The quality of your content will attract visitors that will click your ads. Then, you can scale your method and keep building. Lastly, there are alternative monetization methods if you can’t get approved or Google AdSense does not work for you.