Learning how to find a profitable niche in Clickbank is not an easy process. It is not a problem only for beginners, but more advanced affiliate marketers many times also fail to get started with Clickbank.
In this post, I show you a simple but effective way to choose a great niche and products to promote just by researching on Clickbank.
The process below is based on your interests and on the popularity of Clickbank products. You will learn to choose great products to sell from the metrics of each product and its homepage.
Choose a Niche
Before you visit Clickbank, take a moment to think about what is your niche. Make a list of your interests, hobbies, and everything else you like. You will create content and communicate with people in your niche, so find something you like. If you start a website on a niche, you do not like it. It will be difficult to stay motivated and work regularly.
I will give some examples of my niches.
I like football, online marketing, I quitted smoking some years ago, and I like playing guitar. Everyone has many niches. These were only some examples. Write a list of 5-10 interests before we go to the next step. Do not take this decision lightly because you will work on your niche for months or years.
A great way to find your niche is to compare your interests between them and choose your favorite. I learned this technique on Wealthy Affiliate and worked for most people who have tried it. I will choose the quit smoking and move to the next step.
Knowing Your Audience
Now let’s go inside Clickbank. Create a free account if you do not already have one.
Go to the marketplace and take a look at your interests that you have written on your list before you choose a relative category of products on the left sidebar.
I will click on the health category. Now there are many subcategories, and every subcategory has many products to choose from. I click on the addiction to find the quit smoking products. You can see products that teach you to quit smoking in different ways. With hypnosis, naturally, in one hour, etc.
These are sub-niches of the quit smoking niche. When you choose a product, you need to know your audience. Do not choose a product because someone recommends it without knowing who wants to buy it and why. For example, you can not promote a product that tells you how to quit smoking naturally on people who want to quit smoking with pills.
When you choose your niche, take a moment, what is the perfect audience for you.
I quit smoking naturally, and I am looking for relevant products on Clickbank.
For this reason, I asked you to choose a niche from your interests. In this way, you know the people of your niche because they have the same interests and needs as you. If you like a product, your audience has more chances to like it too. Usually, there are many products on every sub-niche, so we will make our research on the next step.
Best Selling Products
On this step, we choose a sub-niche and our targeted audience. My target group is people who want to quit smoking naturally. I list the products by popularity, and I will try to find more information about them.
Under any Clickbank product, you can see some metrics. In the beginning, I will check out the gravity and the average resale percentage (not always available because many products have a one-time fee). Gravity is about how many marketers sell this product, and the average resale percentage means how many clients buy an upsell or a monthly fee for the second time.
These metrics are important because we can understand if a product is legit and if it sells well. I do not waste my time with under 5 gravity products, and I would recommend you to do the same.
Next, we can visit the sales page of the product. You want a professional page, and you should avoid any “too good to be true” products. If you recommend to your audience any scam products, they will not trust you again. Many times you find scam products on any affiliate program on the Internet. You can also read some reviews on these products to see what other websites and people on social media say about them.
Have you found a product over 5 gravity that you like?
Ok, let’s find 2-3 more products in the same category.
If you want to focus entirely on Clickbank, you should find more than one good product. When you see many high gravity products in one subcategory, then it is more likely these niches to be profitable. You want at least three products with at least 5 gravity.
Also, you can recommend more than one product on your website and make more sales. Many times people buy many of your suggested products if they trust you.
Unfortunately, on the “quit smoking” category, there is only one product with gravity over 5. Well, I have two options. The first one is to start this process again from the beginning with a different niche. The second one is to find relevant products on other affiliate marketing programs.
If you are a beginner, I would recommend going with another niche because you want to be sure that you will not start building a website on a non-profitable niche.
Make Your Research
If you have chosen at least three high gravity products, go to the next step.
Find authority sites and check out what they offer to their visitors. Gather information, check out on social media, the influencers in your niche, and the viral posts. Research is an important step because you want to become familiar with the people in your niche and their needs.
When you finish your research, you should be able to answer some questions about the people in your niche, like the articles they like to read, the products they buy, and where you can find them.
Now you should know exactly what is your target group and where to find them. The last step is to see if your audience is big enough to bring you enough sales. The only way to find out is with keyword research. You will need a keyword tool like Jaaxy or the Wealthy Affiliate keyword tool. Both of them have 30 free searches that are enough to decide on your niche.
You can find guides on how to make keyword research inside these programs and on the links above.
If you do not like the results of your keyword tool, make the same process from the beginning until finding a niche you really like.
If you like what you see, you are ready to start building your new website. If you have not created a website or content before for an audience, a great place to learn how to start your online business is Wealthy Affiliate.
Keep in mind that your focus should be on helping people. Your visitors will not trust you if you are trying to take advantage of them or just sell them products. You must find solutions to their problems, answer their questions, and recommend products only if they are going to help them. When you help them, they will trust you and buy your products.
Now take action. The only big mistake you can do after this step is to give up or not to take action at all.
Thanks for reading. Leave your comments and questions below if there is anything to ask. I will answer every comment as soon as possible.